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January 2012 - Sky has expanded their current mystery shopping programme with GfK Mystery Shopping to include key routes to market for the Republic of Ireland. The programme has been expanded based on the successful rollout of the UK Mystery Shopping programme which has provided key support to the UK sales teams.

As with the UK, the objective is for the programme to support ongoing training plans and product initiatives, which in turn will help to ensure that there is a consistent approach in professionalism and effectiveness to the way in which Sky is sold.

Industry Membership

GfK Mystery Shopping are members of the Market Research Society and the Mystery Shopping Providers Association

GfK Mystery Shopping

GfK Mystery Shopping is a specialist mystery shopping company providing a one-stop service from competitor research to customer service assessment and benchmarking, with recommended actions for improvements.

Our dedicated mystery shopper research team has over 15 years’ experience in producing highly successful, tailored mystery shopping solutions across all business sectors.

We provide full reports and insight on your current customer service assessment across all touch points, and highlight the actions you can take to increase your ratings.

Our mystery shopping specialists cover all the major markets including Retail, Telecommunications, Financial, Public Sector and Transport.

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