Why GfK NOP Mystery Shopping?

As one of the largest and longest serving mystery shopping companies in Europe, our knowledge and expertise in running programmes that meet our clients’ exact research and business needs is assured.

Our 60 full-time mystery shopping executives and bespoke operating systems provide you with a personal and responsive service, backed up by the massive resources and research expertise of the international GfK Group.

Whether you need face-to-face or telephone visits, specialised shopper panels, regulatory compliance assessments, audits or product availability checks, we collect the data and translate it into actionable plans.