GfK Mystery Shopping

Given the complexity of experience ‘touch points’ that consumers now have with brands, it is vital that marketers can monitor exactly what experience consumers are receiving at all points.

This is where Mystery Shopping comes into its element. It offers you a window into the way people experience your products and services across every point of contact. It reveals how employees are interacting with customers, where and how your products are recommended, compliance with service standards, product availability and price, and provides reports on store environments and point of sale communications. It even compares and benchmarks your performance against competitors.

But information without analysis is only partially helpful – which is why we take our Mystery Shopping a stage further, to provide you with a clear ROI and recommended actions for increasing your customer ratings.