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GfK Mystery Shopping

GfK Mystery Shopping is a specialist mystery shopping company providing a one-stop service from competitor research to customer service assessment and benchmarking, with recommended actions for improvements.

Our dedicated mystery shopper research team has over 15 years’ experience in producing highly successful, tailored mystery shopping solutions across all business sectors.

We provide full reports and insight on your current customer service assessment across all touch points, and highlight the actions you can take to increase your ratings.

Our mystery shopping specialists cover all the major markets including Retail, Telecommunications, Financial, Public Sector and Transport.

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Mystery Shopping Jobs - become a mystery shopper

Mystery Shopping Latest News

GfK have been re-commissioned to run fieldwork for the Top 50 Call Centres for Service Benchmark.

GfK have given a paper at the most recent LARIA conference focussing on the ROI of mystery shopping within the public sector.