GfK Mystery Shopping News & Press
The following provides an overview of some of the latest GfK Mystery Shopping news. For more information please contact Andy Firth (andrew.firth@gfk.com)
GfK have been re-commissioned to run the fieldwork for the TOP 50 Call Centres for Service Benchmark.
Click here for further details
GfK have given a paper at the most recent LARIA conference focussing on the ROI of mystery shopping within the public sector.
For further details please contact Andy Firth using the details on the right.
An overview of the mystery shopping programme run by GfK on behalf of the Department of Work and Pensions has recently been highlighted in the internal DWPeople magazine as shown here
New Mystery Shopping Scam
Statement from GfK NOP regarding ‘Mystery Shopping Scam’ and ‘Secret Shopper’
Western Union Scam
Statement from GfK NOP regarding 'Western Union Mystery Shopping Scam'.
Click here to read>>
More information
Andy Firth
Business Development and Insight Director
+44 (0) 1865 262725
client_enquiries@gfk.com